Our Story

Founded in Singapore in 2004, Herbal Pharm began with a simple mission: to help our customers achieve better health and well-being through every stage of life.

As a leading homegrown nutraceutical brand, we are committed to making healthier living more accessible through our range of premium supplements, personal care and lifestyle products. Our products are thoughtfully developed using carefully selected ingredients, with a strong focus on quality, efficacy and our customersโ€™ evolving needs.

Our journey began when our founder, Mr Vejaiyan, recognised the growing need for trusted, high-quality health supplementsโ€”particularly among Singaporeโ€™s ageing population. Guided by his passion for health and fitness, and supported by a capable and dedicated team, Herbal Pharm has continued to grow and innovate over the years.

Today, we operate from our corporate office in Toa Payoh, supported by three showroom and retail stores, a dedicated delivery fleet and a customer service team of more than 10 staff. Through digitalisation, product innovation and an integrated omnichannel experience, we aim to make every interaction with Herbal Pharm convenient, personal and dependableโ€”whether our customers shop with us online, in-store or through our customer service team.

Sustainability is also an important part of how we move forward. Over the years, we have collaborated with local and international organisations to improve our packaging and introduce more eco-conscious initiatives as part of our broader sustainability efforts.

Our dedication to quality and innovation was recognised in 2021 when Herbal Pharm was awarded the Made With Passion mark, a national initiative celebrating local brands and their commitment to creating products that people love and trust. In the same year, we achieved ISO 9001:2015 certification, reflecting our commitment to quality management practices and continuous improvement.

As we continue to grow, our purpose remains unchanged: to offer better products, superior ingredients and more thoughtful experiences that empower our customers to live healthier, more fulfilling lives.

Herbal Pharm โ€” For a Better You.

Vision

We strive to play a meaningful role in shaping the Healthy Sustainable Lifestyle landscape and be recognized as a leader in the field in both Singapore and the world.

Mission

To discover, innovate and formulate premium quality nutraceutical products and all-natural consumer goods for our valued customers and partners, with a particular focus on the greying population and those living with lifestyle diseases.

Corporate Social Responsibility

RECYCLING

Aluminium cans replace plastic; customers rewarded for recycling efforts.

SUSTAINABILITY

Partnered with NEA, WWF, Zero Waste SG to reduce waste.

EMPLOYEE WELLBEING

Inclusive employer empowering diverse staff with balance and skill growth.

SOCIAL GOOD

Giving back through donations, meals, partnerships, and community support initiatives.

As See On