This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.herbalpharm.com.sg.

Information We Obtain

In connection with your use of the Services, you may provide personal information to us in various ways. The types of personal information we obtain include:

• contact information (such as name, email address, shipping address and instructions, postal code, telephone number, and personal ID);

• login credentials to create an account on the Services (such as email address and password);

• payment information, such as name, billing address, account number, and payment card details (including card number, expiration date and security code) for payments processed by us. To the extent any payments are processed by any other third parties such as PayPal, then the privacy policies of those parties shall govern such information;

• order history, including information about products purchased or viewed on the Services;

• other personal information contained in content you submit on the Services, such as through our “Contact Us” feature or other customer support tools; and

• country/region and language preference based on mobile device settings and/or IP;

• IP address, device, operating system, and browser information that we detect.

You are not required to provide this information but, if you choose not to do so, we may not be able to offer you certain Services and related features.

How We Use The Information We Gather

We will use the information we obtain through the Services as needed to fulfill our contractual obligation to provide you with the products and services you request and to deliver products ordered.

We also will use the information we obtain through the Services if we have a legitimate interest to do so, including to support the following functions and activities:

• establishing and managing your account;

• communicating with you about your account or transactions and sending you information about features and enhancements;

• processing claims in connection with our products and services, and keeping you informed about the status of your order;

• managing our Rewards and loyalty programs;

• posting your product reviews and managing our Reviews program;

• improving and customizing your experience with the Services, including providing recommendations based on your preferences;

• identifying and authenticating you so you may use the Services;

• marketing our products to you and providing you with promotions, including special deals, coupons, discounts and chances to win contests;

• communicating with you about, and administering your participation in, contests, sweepstakes or surveys;

• responding to your requests and inquiries and providing customer support, such as through our chatbot or other customer support tools;

• operating, evaluating and improving our business (including developing new services; enhancing and improving our Services; managing our communications; analyzing our user base and Services; performing data analytics and market research; and performing accounting, auditing and other internal functions);

• protecting against, identifying and preventing fraud and other criminal activity, claims and other liabilities;

• complying with and enforcing applicable legal requirements, relevant industry standards and our policies, including this Privacy Policy and Herbal Pharm’s Terms of Use, Rewards Program Terms of Use; and

• communicating with you about changes to our policies.

Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the data is added, and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes, and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. Cookies are also required to optimize your shopping experience in that they allow you to add multiple items to your shopping basket before checking out. You may set your web browser to notify you when you receive a cookie. However, should you decide not to accept cookies from our websites, you will limit the functionality we can provide when you visit our websites.

You can choose to accept or decline cookies. Most web browsers automatically allow cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Our uses of these Technologies fall into the following general categories:

• Operationally Necessary. This includes Technologies that allow you access to our Services, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity and improve security or that allow you to make use of our functionality;

• Performance-Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how you use our Services (see Analytics below);

• Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services or keeping track of your specific preferences, interests, or past items viewed;

• Advertising- or Targeting-Related. We may use first party or third-party Technologies to deliver content, including ads relevant to your interests, on our Services or on third-party websites.

Disclosing Your Information To Third Parties

Except as described herein, we do not share, disclose, or sell your personal information.

• Service Providers. We may share any personal information we collect about you with our third-party service providers. The categories of service providers to whom we entrust personal information include service providers for: (i) the provision of the Services; (ii) the provision of information, products, and other services you have requested; (iii) marketing and advertising; (iv) payment and transaction processing; (v) customer service activities; and (vi) the provision IT and related services.

• Business Partners. We may provide personal information to business partners with whom we jointly offer products or services. In such cases, our business partner’s name will appear along with ours.

• Affiliates. We may share personal information with our affiliated entities.

• Third-Party Services. The Services may link to third-party websites or services. The privacy practices of those third parties are not governed by this Privacy Policy. We encourage you to review the privacy policies of these third-party websites and services to understand their practices.

Security Of Your Information

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. We maintain administrative, technical and physical safeguards designed to protect personal information we obtain through the Services against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized disclosure.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the report held on you, please write to Herbal Pharm Pte Ltd, 1008 Toa Payoh North #04-09, Singapore 318996.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be false.

Right to Delete: You have the right to delete your personal information upon request. Deleting your information will impact your experience of the Herbal Pharm website and app, including order history, loyalty points, voucher and rewards. You can delete your account by contacting us through the app or emailing us at os@herbalpharm.com.sg.